Nike: The sponsors outside the classical 《2》
Posted by nike on Friday, November 28, 2008
In addition, with the exception of Jordan, Nike also invited the famous golfer Tiger Woods and Liu Xiang for its endorsement, not only succeeded in upgrading its own brands, but also to expand the company's marketing, which was A broader space for development. "Ambush" marketing on behalf of the best Olympic expert pointed out that a company has not spent tens of millions of dollars to become official sponsor of the Olympic Games, has reached the same period in the Olympic Games to raise awareness of the purpose of the enterprise, this is the "ambush marketing" (ambush marketing). buy runescape items And Nike is the "ambush marketing" on behalf of the best. Well-known sports marketing expert ZHU Xiao-ming pointed out that Nike's sports marketing in response to the rapid and good results from the three main reasons, first of all, its brand and market sensitive sectors, with decision-making power; Second, Nike, Inc. Access to the information-rich, but also of the international media company, and other powerful partners, offering special services for the athletes can track the products and services; Finally, the athletes and signed, creative, project management, Jordan 21 as well as the opportunity to capture the decision-making process, and other links Is a systematic project, be good at Nike sports marketing integration in the event marketing, event marketing and advertising marketing element to element, with the product launch at the same time, this way, the star will be to maximize the value of the use of . It can be said that Nike made today so that the results of its well-integrated whole chain, from product quality to the dissemination of advertising to promote the activities of the last to the consistency of the target groups, Air Jordan 22 to promote the dissemination of the brand as a whole are united in harmony, Nike brand to consumers in many minds, as well as athletes have a high "reputation." listen dj music play game reading magazine listen dj music reading magazine Adidas boss full impact of the industry - Nike "In the next two years, Adidas will be a daily average of 1.5 in China to open new stores." Adidas CEO Herbert Hainer said the company last Thursday in China's latest expansion plan, aimed straight Referring to rival Nike. runescape accounts Hainer said Adidas in the Chinese market with annual sales in 2010 will reach 1,000,000,000 euros (about 1,280,000,000 U.S. dollars), the goal is to Nike's sales in China last year, twice. In the Chinese market, Nike, Adidas has been unable to catch up with the pace of development. Nike said the company's 2005 sales of close to the Chinese market 600,000,000 U.S. dollars, according to sports goods company marketing the former sharp business Air Jordan 23 consulting firm estimated that last year, Adidas's sales in China of about 385,000,000 U.S. dollars. The industry believes that the sales constraints adidas is channels in China is an important bottleneck. At present, the Adidas brand store in China is the number of 2500, the number of not only behind Nike, and some of the upward trend is not as strong local Chinese sports brand. In the domestic brands accounted for the largest market share of the Li Ning Sports Goods Co., Ltd. spokesman told reporters that Li Ning brand stores across the country by the end of last year, has been a breakthrough in 3300, runescape power leveling the company plans by 2008 to expand the number of stores to 5000. "We will win in 2010 is currently before the 2500 Adidas to double the number of stores." Hainer said that he believed that in the next two years, Adidas will become the market leader in China. To promote the realization of this goal, Adidas will spend lots of money to the pound can best attract the attention of consumers in 2008 Olympic Games. According to industry estimates, the Olympic sponsor Adidas used to input more than 50,000,000 U.S. dollars. However, on the left to the Adidas Olympic Games has left the space. Nike has long been the old rivals gain an advantage and grabbed a number of Chinese sports team apparel sponsorship agreement, Jordan 22 including basketball, swimming and track and field team, and so on. Nike in charge of major sports stars is a treasure Liu Xiang, gold Liu Xiang, the world's billions of viewers will see him wearing a Nike sportswear his way through the end of the television cameras. Adidas in the final at the Olympic Games was "the opportunity to play," China will be the award-winning athletes on the podium at the time of ten minutes, although the athletes to Jordan 23 accept the award for services to allow the Adidas-sponsored investment of money, but the company This is still very important, "Everything is a price to pay." Hainer said. surf reading magazine sale jordan shoes jordan 19 jordan 20