If someone asked: "What a Duigou?" I believe many people will not hesitate to answer: "Nike." Although not a sponsor of the Olympic Games, but as a sports brand, Nike on a global scale but have a large number of " Fans, "the brilliant marketing strategy is also evident. Air Jordan 23 Now let us look to see Nike's marketing tactics it. Olympic in "stealth" Olympic Games as a major event in the world, many businesses would like to take this great opportunity to also enjoy the limelight for fear of not, but recalled that the previous Olympic Games, Nike, as a well-known sports brands, the strength to say, but it rarely become Olympic sponsors. That said, Nike also has its own sports marketing with sound and color. In the 1996 Atlanta Olympics, Reebok was the official Olympic footwear supplier, but a subsequent investigation revealed that the Nike brand awareness of the audience was as high as the rate of 22%. In fact, before the Olympic Games in Atlanta, Nike began its operation, which first opened a flagship store, and Coca-Cola's Olympic City and the Olympic Park to set up next to the Nike Center experience. In the center, there are athletes, the media, warhammer items there are clubs and fitness equipment, at the same time Nike has also signed a five-star hotel as a reception center. As a result, the formal arrival of the Olympic Games, people in Atlanta found that many of the "Nike" shadow. At the same time, Nike also hire a private car park in the Olympic venues, many college students were the Employment Nike Nike distributed to the audience to a lanyard badges for the audience to carry tickets. As a result, the venue there have been a lot of the audience wearing a Nike lanyard. In addition to efforts in the audience who, Nike, of course, have not lost sight of those athletes on the field, it sponsored a lot of athletes and sports teams, so when these athletes and sports teams play to accept the award, Jordan 19 the Nike logo will be Naturally appear in the eyes of people around the world. Star brand endorsement Basketball superstar Michael Jordan is filed, there is still a lot of fans of his superb skills to issue heartfelt praise, and for a lot of "shoe fans" are, they may be more familiar with, "Jordan × × generation" of shoes, and In these shoes on you can clearly see that Nike significant mark. In fact, Star has been a Nike endorsement of one of the marketing strategy, as early as 1973, Nike had to employ at the time of the long-distance master Steve Prichard Fang Ting endorsement of its sports shoes. In 1984, runescape money the Chicago Bulls signed to buy the Jordan, at that time, all kinds of sports shoes are popular market, many people began to look for more of the trendy sports shoes, Nike also see the characteristics. As a result, Nike spend millions of dollars and Jordan signed the "trapeze Jordan" shoes have also emerged, although in the beginning of the launch of Nike encountered a lot of resistance, but after, Nike finally won success, Thus further expanding the market of sports shoes. Jordan 20 Jordan shoes from the series launched so far, the Jordan shoes have been developed to the first-generation 23. When Jordan on the basketball court at the beginning of the charm of the decline, Nike will be adjusted in a timely manner its own marketing strategy, Nike and Jordan to help design a new line of advocacy, the use of Jordan's "23" starts with the article, and Jordan co-operation of the "TWO3" men's brand, from the beginning of the spring 2001 launch, so the success of transition. For a long time, because of the long-term sponsor Nike, Jordan, it is easy to link Jordan and Nike, in fact, Jordan 21 the Michael Jordan-sponsored enterprise is not just a Nike, Nike gave it to the deepest impression, which was The better the effect of sponsorship. The reason, industry analysis, sports marketing is the need for the accumulation, if selected companies with their own image-related campaign (staff), they should as a long-term investment. Consumers are often forgetful, short-term sponsorship so they can not get on very well. to be continued good music body diary sale nike/jordan shoes jordan19 watch a sexy girl