Nike women into the market, not because of its innovative marketing work, or because it found no one to see sales opportunities in marketing or advertising and invest more funds. Nike is a key factor in the success of effective "emotional communication." New York, Philadelphia, Chicago and other places of a number of shoe store owners have to apply to the authorities for approval to use firearms in self-defense to protect personal and property safety. cheap runescape gold This is because many teenagers as a result have a strong admiration for Nike shoes, even at the risk of theft to murder, serious incidents occur from time to time, Driven to despair, shopkeepers had no choice but to seek such a "self-protection." This is a pair of many young people can "take risks" of sports shoes, even in the world, "sung rather than decline." What is even more commendable is that many women in the eyes of the Nike "no one" of his sports shoes market. Jordan 20 What it is to capture many of the women's heart Wenwenruya it? "Marketing communication" to open up the market women Nike start from the beginning that have a strong male fantasy sports, full of flavor male hormone, in building a large number of ads rough on the sporting goods business, there are very few "gentle move." With the development of the times, Nike also feel that if this limited to a specific market position, no matter how successful marketing, runescape accounts and that women would lose this market, "half." Statistics based on the NPD Group, women have access to sporting goods each year more than 15,000,000,000 U.S. dollars in sales, which is almost higher than that of men sporting goods market 3,000,000,000 U.S. dollars; from 2000 to 2004, women sportswear, sports shoes sales Increased 39% to 17,400,000,000 U.S. dollars; the same period, Air Jordan 21sales of men has fallen by 11% to 134 million; of the last century and on behalf of the Ba Jiushi than in 2000 since 2078 between the regular increase in female participation in sports 90%; Jordan 21 now the world's total of about 13,000,000 women playing basketball, there are 7,000,000 women play football, especially the 6-year-old -11 year-old girl of the fastest growing groups; in market demand, from the mid-1990s, Women buy the shoes for more than a male on the number of purchases. For such a huge market, Nike will not give up easily. Since 2000, Nike women on the need to give serious consideration to what kind of shoes the. As a result, known as a "marketing communication" in the mode of spread to Nike. Nike's sales of the most well-known places, "Nike Town", in the past is to allow consumers to stop women's place. A small number of women in sports was on the fourth floor, but also through basketball, golf and hockey's wide area in order to find a dark elevator the entrance of the rough. In short, women in Nike stores feel very uncomfortable. cheap runescape gold Now, we should target women as a major consumer, it is necessary to create a joy to allow Female feel comfortable shopping. In 2000, Newport Coast, California Fashion Island's first female sporting goods shopping plaza, so that more women feel the warmth of home, comfortable, white and blue lights in the dark as the wood floor, decorative look Jordan 21 It is more like home furniture, instead of wooden shelves, the decorations are also next to the white orchids. Such women are also included in the retail system at the same time Nike stores in the 600. For women to create a comfortable shopping environment only to Nike and women "marketing communication" in a context, on the other hand, is for women to re-design of sports shoes and sports apparel. Jordan 22 For the vast majority of women, they use sports does not necessarily follow that more high-performance, but that there must be comfortable. Women must adapt to the design of the products of women changing the rhythm, and the pursuit of fashion's way of life. Nike designers and researchers to spend a lot of time, the shuttle on the popular training ground for a new collection of comfort, fashion, in order to effectively carry out "marketing communication." to be continued listen dj music play game reading magazine listen dj music reading magazine