Since then, more than 2007 since the survey, consumers were brand Li Ning as the official sponsor of the Olympic ranking, often home to investigate the forefront of the list. In sharp contrast, even though Adidas is the official sponsor, but the marketing has always been considered a lack of effort: the auspices of resources, although China and the Chinese women's volleyball team, Nike, 20 more than China's national team matches Apparel sponsor, mabinogi money Li Ning has gymnastics team, table tennis, shooting and diving team team four major Chinese gold; spokesmen, pushing the Adidas Hu Jia, did not even have access to the country's Olympic diving team qualified candidates; As for the communication with the media, the Germans always think of ways of thinking and style of doing things, is enough to understand the media for an interview with the Beijing 2008 partners have a headache. However, Adidas has never cover up its own foreign ambitions. Herbert Hainer, chairman of the group in March 2007 to accept the German News Agency said that the company over the next few years as Asia's largest growth market, by 2010, the group's turnover in Asia from the current The 2,000,000,000 euros to 35 billion euros. Adidas in China and Asia as the most important market by the year 2010, Adidas will be the realization of China Jordan 21 1,000,000,000 euros of turnover. To that end, Adidas will be in the next three years China's Adidas and Reebok store to store, respectively 5000 and 2000. "By the end of 2007, several major sporting goods company, Li Ning store in China has exceeded 5,000, but sales of only 40 billion; Adidas to be the same number of stores to Li Ning 2 to 2.5 times the company's operating performance, not a small degree of difficulty. "One senior industry sources told reporters that the current Adidas store in China about 3000. However, taking into account the recent Nike and Adidas products have a price trend, while stores have basically covered the major cities, in order to increase the number of domestic stores second and third line to achieve 2010 sales of 1,000,000,000 euros, the situation Herbert Hainer did not like the optimism. But Adidas does actions in and around the official Olympic partner the best of both worlds. Adidas warhammer gold 2008 Olympic Project Senior Manager Li women have revealed that Adidas has always had a brand protection team, with a number of major law enforcement agencies to communicate constantly, to protect the interests of the company. For 2008, during the Olympic Games, Adidas that there will be a lot of unexpected incidents may occur, so the whole anti-hidden activities in the market, Adidas will have a lot of effort. In addition to day-to-day work of the brand protection team, Adidas will also set up a separate team, with the Beijing Organizing Committee of hidden anti-market sector to work together to protect the interests of their own brands. "Olympic sponsorship in the channel, we consulted the various proposals, including a number of legal research institutions, including the Olympic Games, CCTV and our co-operation of the contract is guaranteed. However, taking into account the Olympic Games is the channel's official channels, and Li Ning also central As a long-term good relations of cooperation, Jordan 22 we are also internal communication and co-sponsor of the Olympic channels may be suspended from 3 months. "Ning said the company, Li Ning and CCTV is exploring the specific consultations, but To ensure that competitors including Adidas, the trademark will not appear on the disappearance of the Li Ning marked this period of time, and will not appear on the Olympic-related channels and the appearance reporter who hosts. to be continued watch a sexy girl listen dj music play game reading magazine surf