Adidas, Nike, Li Ning: The new enclosure, "Warring States" 《1》
Posted by nike on Tuesday, November 18, 2008
Adidas during the operation, despite the slow pace of this action. According to CCTV officials said in mid-June, as long squirrel tail of the General Li Ning Company logo, one after another from the CCTV Channel host the Olympic clothing disappeared for a period of 3 months. This is 3 months, MapleStory Mesos happens to be the Beijing Olympic Games sprint July, August and the Paralympic Games held September meeting of the time, "Li Ning marked" the largest marketing value for 3 months. On the other hand, more than 20 Chinese national team competition apparel sponsor Nike has the right to all of a sudden found that a state system known as the Beijing Century Sporting Goods Quality Certification Center (acronym for NSCC) certification of the Sword of Damocles, is its own Hanging from the head. After only through the State Sports General Administration of the relevant departments jointly funded the establishment of the certification related to the company in order to be eligible to become the Chinese national sports team sponsors. Adidas is Nike,三英战吕布Li Ning (Olympic Resources), or two birds with one stone Adidas, Li Ning fight on the side, hit the side of Nike? Jordan 19We do not know the story behind it. But it is certain: With the Aug. 8 Beijing Olympic Games approaching, Adidas is the sponsor of the rights and interests continue to release unprecedented power. Hidden anti-marketing: Adidas underestimated the "ambition" Li Ning hang standard CCTV Olympic Channel, the industry has long been seen as the local China's largest sporting goods company's Olympic marketing of Miao. By the end of 2006 mabinogi gold, as a result of rival bid can not be determined to win the Adidas, Li Ning missed the final Beijing 2008 Partners. As with Adidas and that "dual giant" Nike did not seem enthusiastic about the Olympic Games in his capacity as official sponsor, they have chosen ahead of Li Ning Company to withdraw from sponsorship for the rights and interests. However, China has to maintain the 14 gymnasts in the world championship record of Li Ning, Li Ning, founded by the same company in the domestic sports community has a strong network of resources. Soon, Li Ning Company held on the conference announced the beginning of 2007 until 2008, Jordan 20 Li Ning will sponsor CCTV's sports channel (on New Year's Day 2008 Olympic channel changed) anchors and reporters appearance clothing. Li Ning's "non-sponsors," Raiders started this big screen. to be continued listen dj music play game sale nike shoes shopping surf